Emiliana, a sub-brand of the prestigious Banfi Products Co., is an organic wine designed to take advantage of the emerging green trend in the food industry. Created with the mid-to-high range connoisseur in mind, it needed a marketing kit that could communicate its uniqueness and value yet still retain its earthy tones. The finished product is replete with sumptuous visuals, sophisticated type and a naturalistic color palette that tells the all-important narrative of the wine. A unique construction makes the story engaging and helps it stand out in a distributor's portfolio book with a nuance and presence to match the distinction of the wine itself.