Transparency, integrity, scale, environmental awareness, organization; all had to be represented in just a few pages for this mid-sized industrial reprocessor. Multiple brand attributes had to be communicated quickly in this brochure in an industry sullied by a less-than-honest reputation. A clear grid featuring large imagery and a clean color palette lend a sense of honesty within scale. The organization of the images themselves lend a sense of clarity and organization to help them compete in a large field with an air of branded distinction.