http://triplespoke.com Wed, 18 May 2011 16:37:33 +0000 http://backend.userland.com/rss092 en Highland Solutions, a Chicago-based IT firm, approached TripleSpoke to help discover their marketable truths. Along with partner White Gazelle, we began by gathering an inventory of existing marketing materials, reviewing research reports and holding interviews to set the context. Within this process, we addressed their brand profile, messaging and website design. The streamlined, ... http://triplespoke.com/process-of-progress/ [caption id="" align="alignleft" width="130" caption="by Phil Black"][/caption] There are times within platonic relationships (often between opposite sexes) when one person begins to realize that there may be potential to be more than friends with the other person. Awkward, yes. But perhaps the start of a very good thing. All hand-holding aside, ... http://triplespoke.com/staying-connected/ KEY POINTS: • If you're not talking to your customers in the slow economy, somebody else certainly is • Converse with customers now while competitors are cutting back on marketing to save money • Blogs and e-mail newsletters are a low-cost and effective way to open lines of communication In times of economic ... http://triplespoke.com/keeping-the-lights-on/ The advantage of being a tech-savvy group like ourselves is that we can easily exploit tools that help make our process more transparent to our clients. Key to managing expectations and giving everyone an at-a-glance status report, we use simple but effective web-based platforms from 37signals to help us manage ... http://triplespoke.com/sending-the-right-signals/ The Big Picture Type: Website A transparent house becomes the architecture for a new site | view it here "ABC Partners" Type: Flash Animation Polished and snappy, it brings the company into focus | view it here ICe Bar Type: Identity An identity as cool as the clientele | view it here The Montrose Room Type: Identity Recalling an earlier era ... http://triplespoke.com/whats-new/ The [work] has been very effective. It's made a noticeable difference, added quite a bit of value, and we've gotten excellent feedback from customers. We've had a banner year. [You've] helped take us to another level. http://triplespoke.com/131/ Note: "ABC Partners" is a fictional company designed to replace and conceal the identity of this client. Based on a provided script and production notes requesting elements from the world of photography, we created this Flash-based animation to open and close a presentation of the company’s capabilities in the world ... http://triplespoke.com/abc-partners-presentation-animations/ The economy may be rough yet, but now is the time to resist short-term reaction strategies that may have long-term consequences. Keep in mind, "This too shall pass." http://triplespoke.com/5-donts-for-marketing-in-tough-times/ To demonstrate the power of GLG's expert networking in relation to innovation, GLG worked with us to create a graphical representation of an "innovation pipeline". Ideas enter from the left and are pulled through, passing through checkpoints of escalating costs where bad ideas are weeded out to allow good ideas ... http://triplespoke.com/innovation-pipeline-diagram/ Developed in close conjunction with GLG's Team Marketing, S Notes is a sales-training campaign with a goal of helping salespersons learn the key differentiators of the GLG brand. To aid this effort, the name S Notes was developed to sum up the four S's of the key brand differentiators (Scale, Scope, ... http://triplespoke.com/logo-system/