http://triplespoke.com Wed, 09 Dec 2009 22:41:47 +0000 http://backend.userland.com/rss092 en [caption id="" align="alignleft" width="130" caption="by Phil Black"][/caption] What Are Your Marketable Truths? If a brand is the soul of a business, then a brand should be more than just salient points and elegant visuals. It must be a living, breathing, recognizable entity that inspires trust and builds relationships by defining and sticking ... http://triplespoke.com/faithfully-theirs/ KEY POINTS: • If you're not talking to your customers in the slow economy, somebody else certainly is • Converse with customers now while competitors are cutting back on marketing to save money • Blogs and e-mail newsletters are a low-cost and effective way to open lines of communication In times of economic ... http://triplespoke.com/keeping-the-lights-on/ The advantage of being a tech-savvy group like ourselves is that we can easily exploit tools that help make our process more transparent to our clients. Key to managing expectations and giving everyone an at-a-glance status report, we use simple but effective web-based platforms from 37signals to help us manage ... http://triplespoke.com/sending-the-right-signals/ The Big Picture Type: Website A transparent house becomes the architecture for a new site | view it here "ABC Partners" Type: Flash Animation Polished and snappy, it brings the company into focus | view it here ICe Bar Type: Identity An identity as cool as the clientele | view it here The Montrose Room Type: Identity Recalling an earlier era ... http://triplespoke.com/whats-new/ The [work] has been very effective. It's made a noticeable difference, added quite a bit of value, and we've gotten excellent feedback from customers. We've had a banner year. [You've] helped take us to another level. http://triplespoke.com/131/ Note: "ABC Partners" is a fictional company designed to replace and conceal the identity of this client. Based on a provided script and production notes requesting elements from the world of photography, we created this Flash-based animation to open and close a presentation of the company’s capabilities in the world ... http://triplespoke.com/abc-partners-presentation-animations/ The economy may be rough yet, but now is the time to resist short-term reaction strategies that may have long-term consequences. Keep in mind, "This too shall pass." http://triplespoke.com/5-donts-for-marketing-in-tough-times/ To demonstrate the power of GLG's expert networking in relation to innovation, GLG worked with us to create a graphical representation of an "innovation pipeline". Ideas enter from the left and are pulled through, passing through checkpoints of escalating costs where bad ideas are weeded out to allow good ideas ... http://triplespoke.com/innovation-pipeline-diagram/ Developed in close conjunction with GLG's Team Marketing, S Notes is a sales-training campaign with a goal of helping salespersons learn the key differentiators of the GLG brand. To aid this effort, the name S Notes was developed to sum up the four S's of the key brand differentiators (Scale, Scope, ... http://triplespoke.com/logo-system/ The Montrose Room, an ultra-chic upscale locale inside the InterContinental Hotel in Rosemont, IL, has a look both classic and cool. To represent it properly, a logo incorporating hand-drawn text was developed that harkens back to an earlier era in Chicago's history with sensually integrated letters reminiscent of the mid-1900's. ... http://triplespoke.com/logo-2/