Cool, contemporary and casual, this burgeoning franchise offers healthy snack options to a Southwest clientele. Known for their wide variety of fresh fruit toppings and ingredients, Jubilee appeals to a family audience. To reflect this, the identity is a blend of fun and naturalism to represent the blend of light-hearted spirit combined with hearty goodness. Cool like the product and warm like the service, the colors compliment and reflect the brand presence of this growing retail niche.