The Big Picture, a business offering complete electronic systems integration, originally came to us in need of a website that could put it on par with its competition. Upon review of the existing brand, it became clear to us that we would need to take a step back and evaluate the existing identity and reconnect it to the values that were not yet being expressed. The ultimate goal was to symbolize a brand that stood for the kind of sophisticated and thoughtful approach The Big Picture offered to it's clients.

To do this, we created an abstract identity that evoked certain characteristics of electronic elements without direct representation. Bright and bold, the color palette references the red/green/blue (RGB) world of displays. The applications hint at electronics without directly referencing, with dark colors playing off the brightness for added atmosphere. The end result is a system that speaks to a brand who's relevance is more important as a lifestyle offering than the sum of its individual products.