A sense of scale and sophistication typify this identity system for a high-end developer. The logo takes direct inspiration from the name but gives it a distinctive metaphorical spin, combining it with a column to represent the company's ability to support its retail, hospitality and dining clientele. Subsequent applications make use of a clean, modern color palette combined with a refreshing sense of white space to lend an air of scale and refinement. This system helps the Harp Group hold its own with their partners in a business where the brand is truly instrumental to success.