To demonstrate the power of this new Out-Of-Home (OOH) network, we conducted exhaustive interviews with principals and employees to create an identity that symbolized power itself. Three rings orbit a central nexus to symbolize the synergy of media created by the fusion of content, programming and entertainment within OSN's sphere of networked locations. The resulting applications play out that theme, reinforcing the energy and vibe of a company created to reach a young audience that's always moving.

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