Developed in close conjunction with GLG's Team Marketing, S Notes is a sales-training campaign with a goal of helping salespersons learn the key differentiators of the GLG brand.

To aid this effort, the name S Notes was developed to sum up the four S's of the key brand differentiators (Scale, Scope, Systems, Service). A parent logo was designed along with four sub-logos to represent each extension of the system and integrated into booklets, posters and a website. Together, this family creates a rallying point that the entire company can gather around, reinforcing the company's internal brand culture and by extension, the way in which it presents itself to the outside world.