Building your brand doesn't have to break the bank. In these harsh economic times, it's important to not let your brand lie dormant. Here's 10 inexpensive ways you can build brand touchstones without touching your nest egg.

Now is the time to reach out.

Sure, we all know the economy is at a temporary lull. History shows that everyone's first reaction is to tighten up their marketing belts and wait it out, but that's exactly why it's an excellent time to touch base with your audience. Just as savvy investors know the current real estate market is ripe for the picking, marketing gurus know quiet times like these are a gold mine in terms of captivating your audience with little interference from your competitors. Whether you are rolling out a new service with a website, updating your image or in need of a few collateral materials, acting now will ensure you make an impact.

If business is a bit slower than usual, look on the bright side. You can take advantage of the the break to knock out a few housekeeping chores you don't have time for when the office is bustling. Even if you're just looking for ways to fortify a sound marketing plan, we'll be happy to suggest several low-cost, low-maintenance tactics that every business should be using on an ongoing basis to retain current customers and acquire new prospects. Get the ball rolling now and you'll be glad you did when things pick up.

Your audience is out there wondering where you are. Don't be shy. We'll help with the introduction.

-Clint May | Brand Architect

-Phil Black | Founder

-Mark Wallace | Information Architect