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2007: Triple Threat
After much painful soul-searching and some mildly irritating head scratching, Phil Black Design decides to undergo a full-on rebranding of itself. Initial attempts try to keep the old name, but it soon becomes clear that the old name and brand don’t reflect who we’d become. With the help of Rob Toal as our strategic advisor, we undergo a complete rebranding to reflect the growth of the last six years.
TripleSpoke | Brand Architects is born of that process after about 187 hours of labor.
